Sometimes I make life harder for myself. In business, in writing, in creating. You know those situations where you hold yourself — and who you are — a bit too tightly, even when it’s not helping you?

It always has to be 100% and 200% thought through. I deal with depth, I deal with truth, I deal with the reader and how to make it engaging from beginning to end. I always completely squeeze myself dry and work on one thing for a month. And it’s so simple.

Write, create, publish.
And then don’t care about it anymore.

Don’t care if it’s deep. Don’t care if every sentence clicks. Don’t care if the visual is genius and fits perfectly with every thought… Sooo, sooooo fkn easy!

Perfection is supposedly built over time (haha, as if I believed that!), and precision develops. But it doesn’t come from sitting on my ass trying to tweak twenty different aspects at once and not being able to let go of a single one.

Only when I completely overdo it and drain myself, only when I think everything through with such intensity and width that I feel sick from it myself, my brain just gives up. I burn all the connections down to the last thread and only then I start laughing. I drop all control and make a joke out of it. Just like that. For myself. For the human side of that situation.

That’s when something genius is born, something extraordinary, something real. But not before. First I have to go through hell. And maybe if I ever listened to that bitch inside me and admitted she’s not that insanely annoying and repulsive with her idea of boring professionalism, I’d be further along. But of course, I have my emotions.